Potentialis Planning helps with development projects from start to finish.   Angela started Potentialis Planning in 2012 and the business has continued to grow, achieving results for our clients and continuing our commitment to valuable service and lump sum fees.  

Angela Goodwin Principal Planner and Director

Angela Goodwin Principal Planner and Director

principal planner

Angela Goodwin

Angela first started work at Transit New Zealand (now NZTA).  From there, she went on to gain a Masters in Planning and a Post Graduate Diploma.  Angela went on to work for a private consultancy and two local authorities. She then rejoined Central Government working as a policy analyst.  Angela has also tutored at the University of Auckland in the planning department and worked as a property analyst.



University of Auckland
Bachelor of Planning (first class honors)

Master of Planning

Massey University
Postgraduate Diploma in Business and Administration (economics)

Awards, Articles and Affiliations

• Intermediate Member of the New Zealand Planning Institute
• Member of the Resource Management Law Association

  • Senior Prize in Planning
  • New World or Growers World Article in NZ Grower
  • Subdivide and Conquer, Article in NZ Grower
  • Contractors Federation Article
  • Masters Thesis

Nicole Wallace Graduate Planner

Nicole Wallace Graduate Planner


Nicole Wallace

Nicole is a very intelligent, graduate planner.  When Angela interviewed Nicole, she asked the question "what is planning?"  When Nicole replied that it was about making better places and constant improvement, Angela knew she had to invite Nicole to join the team.  Nicole has special interests in research, is interested in all kinds of activities and has an attention to detail that prevents things from falling through the cracks.  Nicole assists with resource consent applications, feasibility assessments and undertakes research on a range of planning topics.



University of Waikato

Bachelor of Resource and Environmental Planning


Affiliations and Awards

• Graduate Member of the New Zealand Planning Institute